The Importance of Jewelry Packaging

Get to know how after-purchase packaging affects consumers and your business.

Your customers shouldn't just be wowed by your displays, after-purchase packaging should wow them too. This is one thing some jewelry business forget about and instead, put their products in clear self-lock plastic bags. A good jewelry business knows that making a good impression doesn’t just start with the jewelry displays; it extends after purchase. That said, paying attention to how you package your jewelry is utterly important.

This week, we will discuss why after-purchase packaging is essential to any jewelry business.

Protects the jewelry

One of the obvious reasons for the need of packaging is for the protection of the purchased jewelry piece. If you are just going to place it inside a self-lock plastic bag, the chances of it getting misplaced by the customer rises. There is also a big chance that it might get damaged or even stolen. Jewelry boxes, pouches, or tote bags are just some of the ways to keep the jewelry in mint condition.

Reflects the brand

Your packaging will reflect your brand and therefore should match your brand’s image and personality. If you sell minimalist pieces, it is ideal to go with packaging with minimal designs. For hippie-inspired jewelry, kraft paper gift bags are perfect. Do not forget to include your logo or business name as well to maintain a strong brand image.

Increases customer loyalty

If your customers had a memorable jewelry unboxing moment (even if they already know what’s inside) will definitely increase the chances of them becoming repeat customers. People love beautiful premium jewelry packaging. That is why it’s also important to include details about your brand in the packaging, such as your social media accounts, email address, or contact numbers, so they know where to find you in case they want to buy more.

Increase profits

Repeat customers naturally will increase your profits. Loyal customers can also usher in new customers with word-of-mouth marketing, as well as through the power of social media. That is why you should also encourage your customers to follow your pages and to ask for a review too.

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Need packaging for your jewelry business? Check out NileCorp.com for a wide selection of gift boxes, tote bags, and many more.

Perfect Displays for Long Necklaces

Special necklaces deserve special jewelry displays

Long chain necklaces never seem to be out of style, along with large pendants. These pieces are great for accessorizing basic wardrobe pieces such as solid-colored tops and dresses. And as a jewelry business owner, you need to make sure that you are able to display them in a way that can make any passing customer go “WOW!” That said, we have picked out five necklace displays from our collection that are ideal for long necklaces.

Linen Necklace Display Bust

This beautiful display is covered in burlap linen, giving off a fun artsy vibe. It is sturdily made as the linen is sewn smoothly and meticulously at the edges. It’s perfect for hippie or Boho spring and summer pieces, as well as multi-colored gemstone necklaces. This high-quality display has size dimensions of 8" W x 5 1/8" D x 15 1/4" H. That means this can hold chains that are up to 30 inches long.

Black Velvet Necklace Display Bust

This is another display bust from our collection, but this one is more sophisticated than the first one. Because it is covered with premium classy black velvet, it’s perfect for fine necklaces made of sterling silver or gold, as well as the classic pearl necklaces. This bust is made of wood with a block base, so it’s sure to be sturdy. It features a hook at the back which enables you to adjust the length of the necklaces. This display’s size dimensions are 9 1/2" W x 6 3/8" D x 18 1/2" H and can hold chains up to 30 inches in length.

White Leatherette Chain Display Pad with Easel

This display pad is perfect for showcasing necklaces or chains without pendants. It’s also great for holding one design in different sizes for comparison. This pad is covered in classy white leatherette that can make any dark-colored pieces stand out. It has 15 snaps made of fabric that can hold a variety of chains. The cardboard easel is sturdy, and it makes setting up and storing it such a breeze. That said, this display is perfect for bazaars and trade shows. Its size dimensions are 9 3/4" W x 17 7/8" H.

Flocked Plastic Necklace Bust with Stand

If wooden busts are too heavy for your, consider this plastic bust. This lovely display is in a shape of a mannequin and is covered in black flocked velvet. Although made with plastic, it is still durable. Because of its unique design, it is perfect for highlighting a new piece. This bust’s size dimensions are 5 1/4" W x 16" H and can hold a necklace with a length of up to 30 inches.

Pink Metal Jewelry Display Jewelry Stand Hanger Organizer

Lastly, this pink metal display is perfect for delicate, minimalist pieces. It features 14 hooks for necklaces and even bracelets. It comes with a base tray to place more necklaces, as well as other pieces. The mesh bar for bracelets is removable, so you have the option not to include it in the display. This one is perfect for showcasing necklaces as well as other matching pieces. This display organizer is made of metal and also available in black. Its size dimensions are 9 1/4" W x 4 1/4" D x 16 1/2" H.

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Want to see more? Check out NileCorp.com and get to choose the perfect display for your long chains and necklaces.

Gift Ideas for Father’s Day 2018

Make Dad feel special on his day with these gifts.

It's that time of year again when we recognize all the hard work our dad has done for us. One of which is surprising them with something that they would be delighted to have. Typical gifts include ties, Best Dad mugs, and shavers but try to give them something different this year. Great presents are those items that would be of good use to them; something related to their job or personality. Need some suggestions? Here are five products that are worth gifting them this June 17th.

Acrylic Display Rack Case Organizer Storage Box Case

For lovable geek dads who have a huge collection of toys, the Acrylic Display Rack Case Organizer Storage Box Case is the ideal choice. It is a four-tier case that features a door that is secured by magnets. All four shelves are also removable so storing longer toys won’t be a problem. It is made of premium acrylic, so it sure is in the best quality. Plus, it’s easy to clean and is much less brittle than glass. This box case’s overall size dimensions are 10 7/8" W x 2 7/8" D x 14" H.

Folding Storage Ottoman

This Folding Storage Ottoman is the perfect gift either for the dad who has a comic book or magazine collection or the corporate dad who has lots of important documents that need organizing. It can hold other stuff too, like books, or other collectibles that he values. This ottoman is sturdily made with a spacious storage capacity that would look good in his study, bedroom, or the living room. It features U-shaped metal wires that can organize office files, books, magazines, and even clothes. This ottoman has a thick water resistance high-quality black PU leatherette surface and non-woven fabric interior. Its size dimensions are 14” W x 14” D x 13 1/2” H and the top lid is 3” H.

Natural Wood Color Wooden Craft Tool Box With Handle

For the DIY loving dads who just can’t stop building things and crafting stuff, this Wooden Craft Tool Box With Handle would be the perfect present. It is lightweight but made with a lot of features. It has five main compartments that can hold small crafting items and tools or regular hardware, plus a removable sliding compartment for longer tools. The cylindrical handle makes it easy for transporting the tools. This wooden tool box’s overall size dimensions are 10" W x 5 1/8" D x 3 1/2" H.

Watch Case with Lock

If dad is stylish and has a watch collection, you got to give him the Watch Case with Lock. This case exudes utter machismo with its black leatherette surface and classy golden tone lock and key. It has 10 removable velvet pillows to hold his wrist watches and protect them from scratches and other damage. Its glass view gives him or anyone a good view of the watch collection. This case’s size dimensions are 11 5/8" W x 8" D x 3 1/4" H.

Frosted Plastic 3 Layer Storage Box

This Frosted Plastic 3 Layer Storage Box is perfect for any dads as it can hold basically anything -- nails, cords, wires, locks, beads, small collectible toys, and any other hardware or crafting supplies. It’s a cool alternative to a toolbox too. It features three stackable layers each with a set of adjustable dividers to up to 24 compartments. The lid has a handle for easy transport. Each layer’s size dimensions are 6" W x 6" D x 5" H.

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For more gift ideas, as well as jewelry displays, organizers, and tools, check out NileCorp.com.

How to Clean Acrylic Jewelry Displays

Learn how to care for your acrylic displays and organizers the right way.

3-Tier Acrylic Necklaces Bracelets Rings Stand Holder Jewelry Display

One of the best types of jewelry displays are the ones made of acrylic. This is because they are simple, stylish, and look almost like real glass. Plus, they do not break easily like glass and hence, much safer to use. And if you’ve been using a display for a long time now, some cleaning may be needed. However, you must be wary of using some cleaning chemicals and materials that may cause them to get scratches. To retain their smoothness, clarity, and shine, follow these tips on how to clean acrylic jewelry displays the correct way.

Do not dry wipe.

Acrylic Organizer Box with Mirror

Even if you are using a soft cloth or a lint-free towel, dry wiping your acrylic jewelry displays is not recommended. Doing so can result in unwanted scratches, and the clarity and shine of the acrylic are lessened. Instead, dip the towel in tap water and gently wipe the surfaces of your acrylic display.

Also, do remember that you should only use a soft cloth or microfiber towels for cleaning. Do not use brushes, paper towels, sponges, and scours.

Stay away from ammonia.

Acrylic T-Bar Jewelry Organizer Display

If the dirt is too stubborn and cannot be removed with a moist lint-free cloth, a solution of mild dishwashing soap and water or a household cleaner is needed to wash it off. However, check the labels of your cleaners. If it has ammonia, do not use it. Ammonia is such a strong chemical that it removes the protective layer of acrylic on your displays. It also creates the annoying spider web cracks or crazing.

Car polish is effective for removing scratches.

Acrylic Hanging Jewelry Storage Organizer

Yes, you read that right! Thankfully, there are automotive polishes that do not contain ammonia and work great with removing minimal scratches. Do check, however, if it can be used with plastic or acrylic as well. All you need are two clean microfiber towels; one dry and one damp. Gently apply one thin layer of the polish on the surface using the dry one and make sure it’s applied evenly. Then, buff gently with the damp towel. Allow the polish to air dry for about an hour, or when the car polish smell is gone.

As for the more prominent stubborn scratches, an abrasive polish or scratch removal kits may be needed, but do make sure that they are okay for acrylics.

Use kerosene to remove self-adhesive backing.

Acrylic Beauty Makeup Sponge Blender Holder

Don’t you just hate the adhesive foam backing on your acrylic displays? Wiping it off with a microfiber cloth dipped in a mild soap and water solution won’t help, but kerosene will. You can also use naphtha but do remember that these should be used in caution and done in a well-ventilated area. Do not forget to wear a protective mask as well so you would not inhale the harmful chemicals.

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These acrylic jewelry displays may be easy to clean, but remember to stay away from the harmful stuff mentioned above. If you need new displays for your shop or your jewelry collection, check out NileCorp.com!