Monday, August 28, 2017

Which Social Media Platform is Best for a Jewelry Business

Check out the features of five social media channels to know which one best fits your business.



Which Social Media Platform is Best for a Jewelry Business by Nile Corp


As we all know, social media can help boost any kind of business. In the jewelry industry, any platform that is image-based is useful for showcasing products. However, one should not just go with just images; content is still king. With that said, here are the features of five social media platform and find out which one works best for your jewelry business.


Facebook



Which Social Media Platform is Best for a Jewelry Business by Nile Corp


Of course, we’ll be starting off with the social media giant, Facebook. Recently, it hit 2 billion users, beating out the rest of the platforms by hundreds of million users. This number alone makes it a must-have for any business. Facebook has advertising capabilities built right in the platform, making it easy for businesses to target audiences by interests and demographics. One can post any updates with no character limit via status, image, and video.


Instagram



Which Social Media Platform is Best for a Jewelry Business by Nile Corp


Instagram is the top 7 in the list of the most number of active users. It’s owned by Facebook, so the big number isn’t that much of a surprise. This platform is a photo-sharing site allowing users to post photos, much like an online jewelry display. It’s perfect for showing pictures of jewelry pieces, and you can also make use of the various filters to beautify the photos. This platform is ideal for businesses to show their creative side.


Twitter



Which Social Media Platform is Best for a Jewelry Business by Nile Corp


Twitter is a microblogging service which allows users to share a 140-character post called tweets. This platform seems to be a dying medium; Instagram passed it last year regarding the number of active users. It is only great for posting news updates or for maximizing exposure, but not so much for image sharing.


YouTube



Which Social Media Platform is Best for a Jewelry Business by Nile Corp


YouTube is a video-sharing service and the second top social networking site with 1.5 million active users. But because this channel focuses on videos, it may not be that effective for jewelry businesses. However, it’s still a great tool to use for sharing promotional videos or jewelry-related tutorials to raise your business’ exposure online.


Pinterest



Which Social Media Platform is Best for a Jewelry Business by Nile Corp


Pinterest is a visual bookmarking tool allowing users to visually share and discover interests by “pinning.” By creating “boards” of different themes or categories, a business can post photos of their jewelry pieces. Pinterest allows you to link these pictures and add descriptions as well. Other users can “like” and repin your pins, allowing for maximum exposure. Sadly, Pinterest is not as popular as Facebook or Instagram, with only about 170 million active users.

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In conclusion, it’s best not to rely on only one social media platform. You have to consider what your marketing goals are because choosing the right social media channel all depends on them. If you want an online jewelry or necklace display for your products, Instagram and Pinterest are the best choices. Utilize at least two, as long as you regularly update them.



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