The main trick to making your jewelry store become filled with customers is to catch their eye. First, you have to make sure your jewelry display is visually appealing right off the bat. It doesn't end there, though. You have to do a lot more than that to get people to notice your store and convert them to buying customers.
It's true that your jewelry display is your main attraction, but it would be pointless if no one sees it because it's inside your store. You have to get people into your store then grab them with your dazzling pieces.
What do you have to do to make your store amazing and attract customers?
Make them feel welcome
A guaranteed way to make people go into your store is to make prospective customers feel that they are welcome to walk in. Most stores look stuffy and rigid that it intimidates people who would just walk in on a whim. A positive vibe to both how your store looks like outside, as well as inside, would give them the confidence to go into your store. Also, make sure that your staff is always smiling and looking happy; that would encourage your buyers to inquire and be more open to your people.
Light It Up
Knowing how to properly light up your pieces, as well as your store, would entrance anyone who decides to go into your store. Focusing more light on your pieces would highlight them to anyone, but you can't make the overall lighting dull though in an attempt to heighten the lighting for your pieces. You have to strike a balance as usual. Trying walking around your store where you know your customers would walk in, see what they see. That would give you an idea how to fix things, from their perspective.
Talk to them
An engaged walk-in has a high chance of becoming a buying customer. You and your staff should talk to your clients. Learn what they need and make helpful suggestions that would suit them. You can also let them know how much you know about the industry; which will give them more confidence to go ahead and purchase one of your pieces.
Make it stand out
Last but not least, we go back to the most important part, your jewelry displays. You have to show your dedication to your craft and creativity when it comes to presentation and your pieces. If you messily show your items around, it will send a wrong impression to the people seeing it. Make a statement with your displays and tell them what your brand is, just with the display alone.
There are a lot of things that you can do to make your store more appealing. Colors of the wall, furniture, and everything else. The music that you play. Small and nuanced things that people will notice and add a little more enjoyment to the experience of buying from you. Unfortunately, a lot of people take these small things for granted, and they either pass it up or overdo it. Learn to balance things out and figure out your customers to make conversions quicker and easier.