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One of the most important things to consider in your store is how you display your jewelry. Great pieces need just as great exposure. And the only way to do that is getting the best display you can get for it. Whether you're new in this or have been doing it for years, it's always good idea to shop around. Look at what the different stores have to offer. There are lot of displays to choose from and you will need to know what you want for your jewelry and store to make the right choice.
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Everyone should see your jewelry. They can gauge its worth and value quicker if they can see it plain as day. You need a jewelry display that allows customers to check out the pieces closer than from a glass display. Access to pieces adds to the decision making process, making it accessible helps create comfort or a bond with your jewelry. Being able to hold it, try it and inspect it gives them more confidence and increases the chance of selling the piece.
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The only other thing you should concern yourself with is security. Jewelry is an expensive investment as well as a target. Having a good security system guarantees the safety of your pieces and it also helps your people take care of your store better. And don't forget locks. Anything that involves precious stones and metals need locks. There are showcases that are custom-made to have added locks but hides it to make it less noticeable.
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The right jewelry display can make or break your business. If you make it too inviting or loud, you might turn off people. It might give them the impression that it’s cheap because of the display. Make it too serious and you might intimidate people from even going near your display. Balance is key and knowing what would complement your pieces.
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