Saturday, October 25, 2014

How to Make Delicate Jewelry Stand Out

Unlike large and chunky jewelry which easily grab people’s attention, displaying small and delicate jewelry is definitely more challenging. When not displayed properly, they will easily go unnoticed by busy shoppers, especially during peak hours.

Make jewelry stand out



While most trendy accessories nowadays comes in bold and large designs, there are still some classic yet small jewelry pieces that definitely deserve a space in your jewelry store.  If you want them to get noticed, you may want to consider creating a strategy that will help bring attention to those delicate earrings and necklaces in your collection.

Creating a display for small jewelry



When displaying small jewelry, there are different strategies you can implement to make sure they get the right exposure they need.

•    Display small jewelry in group


Using plastic earring stand, earring rack or jewelry display, display small jewelry in groups to keep it from getting lost or stolen. Group jewelry based on colors and styles for more organized look then place it in a noticeable area of your table display.

•    Use attractive earring cards or jewelry tags


Using earring hanging cards is a smart way to make handling and organizing small jewelry a lot easier. To make your jewelry more noticeable, use earring cards or tags that is in contrasting colors of your fashion jewelry. Highlight silver jewelry with black earring cards and use white or grey cards for dark colored items.

•    Use proper lighting system


Your store lighting plays a great role in the appearance of your jewelry products.
Keep small and delicate jewelry sparkling by using bright white light, most especially when selling diamond jewelry.

Promoting small jewelry pieces


Whether you’re selling jewelry for little kids or studs for multi piercings, small pieces should also be included in your promotional strategies. Make sure all your pieces jewelry are properly labeled and the price tag easily seen to encourage shoppers to purchase your jewelry.

Hanging large print photos or posters is also a great strategy to keep buyers interested in your jewelry collection. Choose high resolution photos that show the details of your jewelry and how it looks when worn on your ears or fingers.

Small and inexpensive jewelry can also be promoted by giving it away as part of your seasonal promos or loyalty perks. Invite your customers to shop for a minimum amount and give them a pair of your stud earrings. This is a good way to increase sales on your retail store and will let people avail of your jewelry without spending a dime.

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