Thursday, September 25, 2014

Start Preparing Your Jewelry Business for Holidays!

We’re still few months away from the Holidays, but you can already see a lot of businesses gearing up for one of the most important seasons for entrepreneurs. The success of your holiday sales lies on how well you plan your marketing strategies – from the way you create a stunning holiday earrings, bracelets or necklace display to the promos and giveaways you prepared.

Preparing Jewelry Business For Holidays


Before we even hear Christmas carols on the radio, start gathering your team and device a plan on how you can ace the Holiday sales in your jewelry store.

Below are some of the things that can help make this year’s holiday season your best.

1.    Start building your team

Having an amazing staff is definitely important to a successful season. As early as September, you can already start conducting trainings on how to handle increased the stress of holiday operation. Look at how you can provide better services to your holiday customers and make sure all your staffs are trained to provide the needs of your customers. Make sure all personnel are well aware of your promos and giveaways.

If you’re planning to hire temporary staff, this month is the best time to do so you can fully train them about the in and outs of serving your customers.

2.    Be aware of the trends

Jewelry trends change from season to season. Make sure you are aware of the current trends to keep your business fresh and updated. Plan how you can incorporate the current trends in your jewelry line as well as in your marketing strategies.


3.    Get to know your competitors

During holiday season, businesses always try to do their business to dominate the market and win the competition. Before the holiday rush starts, plan what marketing strategy you can implement to catch the attention of the majority of holiday shoppers. Look at their website, their social media pages to have a better idea of their strength and the things you can do to outdo them.


4.    Learn from past holiday mistakes

Remember the things you did last year that left a bad taste in your mouth? This is the time to show what you learned from them. Look at the past holiday practices and mistakes then take it into consideration when you’re planning your strategies this year. Did you receive a lot of complaints because of a delayed product delivery? Is your jewelry display last year too messy or crowded? Address this problem and come up with a better plan this year!

How about you? Are you ready for the holidays? Share your preparation at the comment section below and tell us the things you do to make this season a success. 

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