Wednesday, September 17, 2014

Get Your Store Prepped for Fall

September is already half way through, the leaves are changing colors, and the days are getting shorter. It’s time to capitalize on the potential sales with the seasonal transition. The simplest way to do so is to transform your summer look into a festive fall style.  It is well known that a visually appealing seasonal display will generate a lot of foot traffic.



How to Customize Your Store for Fall

The best thing to give the aura of a fall look is to choose a rich, warm color scheme incorporating lovely earthy neutrals. Natural fibers also convey a chic fall look including linen jewelry pouches and linen jewelry displays. We also currently have a beautiful inventory of new paper twine necklace displays that will compliment for store’s arrangements perfectly. Accessorize your table displays and counters with festive décor including dried branches, apples, pumpkins, and leaves. Surprisingly, apples have been the fruit of the season due to the recent popularity of apple picking.


If your store sells both jewelry and apparel you can make decorated table displays with denim, sweaters, and woven baskets with accessories to try to upsell your customer on a complete outfit versus just one or two accessory pieces. Be sure the sequence of your store’s merchandising makes sense throughout the location. Harmony is key when it comes to investing in store décor. You want to make sure you are displaying complementary products on shelves, inside cases, and in your window displays. 


Investing in beautiful Autumn displays and decor can take you all the way until Thanksgiving! You can save tons of money on merchandising if you make the transition now and continue to upkeep the decor into the end of the season. You may want to consider leaving more budget for holiday decor seeing as that the Christmas season is generally the high selling season for a wide variety of markets including jewelry, apparel, and electronics. 

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