Wednesday, June 18, 2014

The Perfect Formula for a Catchy Display Tag

A display tag is not just a piece of paper that you use to put on your jewelry pieces. When done the right way, it can be used to catch the attention of your customers and establish better awareness about your brand.

image credit: Etsy.com

But for it to be effective, you have to put the right pieces together to come up with a catchy display card for your jewelry. Here are the things that you may need:


The right color and materials
When creating a display tag for your jewelry, you have to think of a material that is strong enough to hold an earring or a pendant. A material that is too thin or too light will wrinkle easily and will look ugly on your display. You can use different materials such as card stocks, thin plastic, cardboards or cloth in creating a unique tag that can set you apart from other jewelry sellers. Also choose the best materials that will make your necklace display look better.


Your business name and logo
Display tags can also be used as a promotional tool, so don’t forget to include your business name and logo in each tag. Make sure it is placed in a spot where it can be easily noticed by your customers. Highlight it by using a different shade of color or putting it inside a frame. Be as creative as you are with your logo and name as it will be something that people will remember about your brand long after they make a purchase from your store.


Contact information
Adding your contact information at the back or at the bottom of your display tag is a smart way to let your customer know about your details. Aside from your phone number, store address and email address, you can also put your social media handles like Twitter, Facebook or Instagram account.


A tag line
Having a catchy tag line is a great way to appeal to your customers. So come up with something witty, unique and different to get your desired effect. It’s also great if you can keep it short with just a few words and make sure to print it in clear readable letters. You can get a quote from a book or from a popular celebrity or come up with your own. Write something that has to do with fashion or something that can tickle everybody’s imagination.


Do you also use a display card for your jewelry? How does it help make your jewelry stand out from the rest? Share your thoughts with us!

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