Friday, June 6, 2014

Jewelry Business Tip: Keep Up with What’s Hot in Your Niche Market

Jewelry making and designing can be a lot of fun, for some, it can even almost be addictive. Creating accessories allow you to channel your creativity and imagination into something impressive and noteworthy like necklaces or earrings and bracelets. It also brings a lot of self-satisfaction and is even believed to relieve everyday stress.



But if you really want to be successful in the jewelry industry, it is also important to take your eyes away from your jewelry every once in a while. Taking a time off can give you more time to explore different trends and do the necessary actions to improve your business such as finding new ways to create a ring or necklace display.

As we all know, fashion is fickle and what’s hot today may not be as popular in the next few weeks. Although it is not advisable to go chasing trends, it still important to keep yourself updated with what’s happening in the fashion industry, most especially, in your chosen niche.

Here are some of the best ways to keep up with the latest in your niche market.

Attend related events - special events like community meet ups, charity events and shows are great ways to get to know people that can influence your craft either as a potential customer, supplier or a business network.

Subscribe to online newsletters – get to know the latest in your industry before everybody does by subscribing to newsletter of popular websites related to jewelry. You can also download or purchase ebooks or newsletters that can teach you new techniques to improve your craft.

Follow celebrities – people in show business are great indicators of what’s trending in the fashion industry. Take note of their outfit as well how they accessorize it to get an idea of what people might be interested in.

Watch movies, music videos or TV shows – media is a great influence on how people dress up and accessorize. When you’re watching TV shows or popular movies, take note of the earrings worn by the characters, or the rings given as a gift. These little significant details may affect your customer’s preferences. Plus, it can also serve an inspiration when you’re creating new jewelry design.

How about you? What are you doing to keep up with what’s hot in jewelry industry?


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