Thursday, May 15, 2014

The Importance of Packaging

Although spring is more than half way done and summer is upon is that doesn't mean that your products should go without delightful printed gift bags and packaging. With the arrival of warmer month’s customers are looking to be inspired through floral and colorful packaging. This festive look will encourage your customers to be in the gift giving spirit and be more likely to spend more for summer birthdays, anniversaries, and Father’s Day. Packaging is the perfect way to add a little extra seasonal sparkle, glamour, and flair to any gift or purchase.



By now, your store’s windows and layout displays should already be decked out with d├ęcor and season appropriate linen or wood necklace display stands. At checkout, compliment all your hard efforts with beautiful wrapping that represent your brand, products, and image. With so many choices, we’re sure you can find one what is suitable for your look. You can even make handmade wrapping paper by purchasing plain brown packaging paper and stamping it with leaves. You can purchase hemp string or raffia and tie your packages with this and attach faux flowers and leaves for an extra special look. If you prefer a more polished look go with colored wrapping paper and ribbons that complement a spring & summer color scheme.  


Some shoppers are likely to go the extra mile for Father’s day or a special event so they will look for gifts that mean a lot to them or have a sentimental value. Sometimes these emotions will also carry on to the wrapping of the gift. Looking for every small detail will be ideal for this transaction. You will want to have your wrapping paper and boxes and make sure you have a wide variety of tissue paper and shopping bags for customers to choose from.


Remember the perfect gift is always well thought out and well presented. It shows the recipient just how much they mean to the gift-giver. With your packaging, customers will be very appreciative that you helped them put in the extra effort to give their present more importance and its own special symbolic meaning. 

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