Spring is here and the weather is warming up. Now is a good
idea to consider a huge sale to help ring in the change of the season. You can
revamp your existing jewelry displays for an inexpensive change to your
existing look. Mixing up the look and
feel of your store can be a simple process that includes rearranging,
markdowns, new display props, and attractive banners.
Stock Up
Due to the rise in projected sales this season, we recommend
stocking up on necessary supplies for a smooth sale event. Purchase tons of
shopping bags, jewelry boxes, and tissue paper. You can even hand out reusable
bags for your promotion to help reinforce your brand and have consumers
advertise for you by putting other shopping items in your bags. You can also
advocate being eco-friendly and sustainability. You can opt for having dressier
wrapping with spring colored raffia, ribbons, and gift tags. It will show your
customer how much you care about your brand’s products. You can also use
dressed up wrapping in your window necklace display. This will attract spring shoppers
who are also considering gifts for mom this time of year. To prep for Easter as
well we love the look of pastel colored wrapping used to create Easter baskets.
You can giveaway prizes or incorporate Easter baskets in your window displays
and have jewelry in them.
Revamp
By revamp we don’t mean that you have to go out and spend a
ton of money on new fixtures but what you can do is change the overall
direction of your store’s layout so that it feels more inviting. A simple way
to achieve this is my rearranging jewelry displays to face the front of the
store so that onlookers can see what products you have on sale at a quick
glance. The best thing for new displays is to add a round table in the center
of the front aisle and place your new products on it with linen t-bar displays
and necklace displays. You can also print out new promotional material and
place signage to promote your sale. By
rearranging existing fixtures you can easily give your store front a completely
different look.
Budget
When running a successful small jewelry business, the key it
to strategically manage your adverting and decoration budget and find the most
cost effective alternatives to achieve successful sale events. Sales and spring
cleaning are a great way to take advantage of consumers extra chunk of
disposable income after the tax season. Add some fresh looking décor to your
store this spring and showcase your new arrivals as well as your amazing
reduced price merchandise. By marrying the two categories seamlessly with the
help of displays you will be able to attract both types of customers; the trend
forward fashionistas and the budget conscious deal hunters.
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