While you're gorgeous store necklace display stands, merchandising skills,
and window displays will drive you traffic on your brick and mortar stores,
jewelry owners must come to realize that e-commerce is forever changing the way
consumers shop. Competition is becoming more and more competitive as new vendors
enter the market on a seemingly daily basis. Your displays are just one avenue
to push your jewelry but there are also popular internet based channels that
can help you spread your brand and products to an even bigger audience.
(Image Via Instagram)
Utilize Two Ways to Make a Sale
Everyone is not familiar with going to a conventional store
to get merchandise but the latest is that internet retailing is now such a huge
influencer when it comes to shopping. In a recent survey conducted by Internet
Retailer, 65% of consumers scope out deals online before actually hitting
retail stores to make a purchase. If people have the option to buy from your
website, it allows for a second outlet to make sales from your business.
(Image Via Volusion)
Incorporate Social Media Marketing
You can create a Pinterest account so that everyone can see
what products you have and also what your brand is all about. It’s always a
good idea to associate a lifestyle to a brand regardless of what products you
sell. Hosting special online promotions is another way to drive traffic to your
website. Make sure you update your online tools to stay up-to-date on the
latest shopping trends. Instagram is also a powerful marketing tool. Take daily
photographs of your products and displays to attract people from all over the
world to your products.
(Image Via Pinterest)
It’s Time to Upgrade
Make sure you upgrade your retail tools to meet the demands
of both your online and offline customer base. Companies all over the United
States are making the transition from traditional retail to e-commerce. Jewelry
stores who do not want to be left behind must stay on top of technological
advancements. Embrace change and grow with a digital presence!
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