While you're gorgeous store necklace display stands, merchandising skills, and window displays will drive you traffic on your brick and mortar stores, jewelry owners must come to realize that e-commerce is forever changing the way consumers shop. Competition is becoming more and more competitive as new vendors enter the market on a seemingly daily basis. Your displays are just one avenue to push your jewelry but there are also popular internet based channels that can help you spread your brand and products to an even bigger audience.
(Image Via Instagram)
Utilize Two Ways to Make a Sale
Everyone is not familiar with going to a conventional store to get merchandise but the latest is that internet retailing is now such a huge influencer when it comes to shopping. In a recent survey conducted by Internet Retailer, 65% of consumers scope out deals online before actually hitting retail stores to make a purchase. If people have the option to buy from your website, it allows for a second outlet to make sales from your business.
(Image Via Volusion)
Incorporate Social Media Marketing
You can create a Pinterest account so that everyone can see what products you have and also what your brand is all about. It’s always a good idea to associate a lifestyle to a brand regardless of what products you sell. Hosting special online promotions is another way to drive traffic to your website. Make sure you update your online tools to stay up-to-date on the latest shopping trends. Instagram is also a powerful marketing tool. Take daily photographs of your products and displays to attract people from all over the world to your products.
(Image Via Pinterest)
It’s Time to Upgrade
Make sure you upgrade your retail tools to meet the demands of both your online and offline customer base. Companies all over the United States are making the transition from traditional retail to e-commerce. Jewelry stores who do not want to be left behind must stay on top of technological advancements. Embrace change and grow with a digital presence!