Friday, March 7, 2014

Tips on Preparing for an Outdoor Jewelry Trade Show

Joining trade shows and craft fairs can present many opportunities for jewelry sellers and retailers. Aside from increased sales, it is also a great way to network with different jewelry sellers and meet prospective clients.

photo credit: reclaimedtoyou | Flickr

Attending an indoor event is quite easy. Some organizers even provide you with the basic materials to help you create your booth’s display. But how about when the event is being held outdoors? How do you keep your display safe and in place?

Before setting up your necklace display stand for a craft fair or trade shows, it is important to anticipate any challenge that you might face throughout the event.

Here are some of the things that you should try to consider:


1.    Weather

This is probably the most important thing to consider before setting up your display. Having a fair weather is great. You can display your products freely and even put up some decoration to make it more appealing. But when you’re not sure about the weather, it’s best to prepare for the worst and have a backup plan on how you can secure your jewelry.

Strong wind is another thing you should anticipate in an outdoor event. Avoid the risk of losing your precious jewelry just because you failed to secure your table display. As much as possible, put precious items inside a glass cabinet to keep it in place and to keep it from harmful elements like dusts or moist. You can also cover your display with transparent plastic cover to avoid losing smaller items.

2.    Thief

Unlike indoor events, outdoor trade shows are usually more open to the public. Although it can also mean more exposure for your business, it may also make you more prone to bad elements like thieves or shop lifters. Be alert and try not to take out a lot of items at once. As much as possible, bring a staff or a friend with you so you can accommodate everyone who walks into your booth.

3.    Creating a Display

Indoor event allows you to play with lights, colors and other materials. But with an outdoor event, you have to make sure that the colors you use work well with the on going weather and the mood of the event. If you’re joining an event that will last until evening, you have to make sure that you have the right lighting fixture to keep your products well illuminated. 

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