Saint Patrick’s Day is right around the corner and the
weather is warming up which means shoppers will be more willing to spend cash
on jewelry and accessories this time of year. Preparation should begin on all
the promotions you plan to host this week. The color green is a sure way to get
people in the spirit of Saint Patty’s Day. Hopefully with enough decor including
four leaf clovers you will be able to get some luck rubbed off onto your store
for the season!
A fast way to a customer’s heart is with buy one get one
deals and heavy discounts. We suggest having a fun raffle such as a drawing
using a pot of gold to pick out winners. Winners will be thrilled and onlookers
will want to participate. To guarantee a purchase simply have them pick a coin
after you hand them the receipt so it gives them more incentive to buy.
For the week of Saint Patrick’s Day put all your green
merchandise forward. Put window necklace display showcasing green gemstone jewelry and
silver and gold accessories. You can even have free goodies such as pins, balloons,
and candy to anyone browsing by your store.
Have fun with the holiday and don't forget to ask your staff
to wear green! The small cost of a little décor matched with a strong promotion
will bring your boutique tons of consumers on the day of the event. By putting
out the effort to make your store unique, your customers will have a memorable
experience to keep them coming back for the next holiday!
Image Credit: flickr
Image Credit: flickr
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