Spring is here which means it is officially wedding season!
Try to help remind consumers of this time of year by making your jewelry
displays and store displays appear reminiscent of this time. With jewelry, it’s best to help the consumer
paint a visual of what the ring or necklace will look like with their attire.
Let them know that your bridal collection can be integrated into a variety of
different looks. The entire process of shopping for engagement rings and
wedding bands can already be overwhelming for the bride and groom so you will
want to make them feel as comfortable as possible during the shopping process.
One thing is certain, all brides want their day to be perfect and shopping for
jewelry is one big factor of the process.
Windows to Reflect
Wedding Season
The simplest way to remind shoppers of wedding season is
through the incorporation of a chic background image. Something such as an image of warm weather,
spring flowers blooming, or a black and white photograph of newlyweds is an
ideal approach. The goal is to make sure the image in the window will catch
their eye and make them think about wedding accessories and bridal jewelry. You
can also utilize jewelry sets with risers and multi-level bases to help give
your display dimension. Make these displays as crisp and clean as possible
using white or black suede or leather jewelry displays as the main backdrop
color. To include a spring theme, place rose petals and foliage around the
displays or dress up the area with pastel colored butterflies.
Keep Bridesmaids in
Mind
The bride to be is not the only potential customer you may
have walk in your store. Keep in mind that ladies seldom shop solo. They will
usually come with an entourage of a mother, sister, or group of friends. You
want to make sure your shop caters to them as well. Have spring colored jewelry
on necklace display stand in another window so that the bride’s party will also have a
selection to choose from. To showcase your other accessories, you can place
them on acrylic risers and t-bar displays so that all your customers will try
them on while shopping.
Take the time to make your jewelry store prepared for the
wedding season frenzy this time of year to reap the benefits from satisfying
your customers. They will see the value and effort from your perfect window
displays and store jewelry displays and want to refer your store to a friend!
With the right clientele, you have the potential to grow and have loyal
customers for many years to come. This time of year is a great time to try to sell tons of different jewelry styles such as pearl bracelets, diamond earrings, and pave tennis bracelet styles . Just because someone isn't looking for an engagement ring doesn't mean they may not be interested in fun bridal jewelry. Use this time of year to make the most of your selling opportunities!
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