Friday, January 17, 2014

What Makes a Jewelry Shop Attractive to Customers?

Attracting the people who walk by your store every day is one of the easiest ways of growing your jewelry business. Especially when the competition is stiff, it’s important to discover what arouses people’s interest and what you can do to draw them inside your store.

 If you want to see potential customers pushing through the door, you have to make sure that you are giving them something valuable, something that will make them choose you over thousands of competitors. Attracting few customers each day will have a great impact on your business and can help establish customer loyalty and greater profit.

How to Attract Customers

  • Fun and friendly ambiance

Sometimes the overall mood of a store alone can make your store look and feel more attractive to customers. A positive vibe makes people more relaxed and has better impact on their shopping experience. Train your staffs to keep a positive attitude whenever at work and encourage them to serve with a smile to make your store look inviting.
  

  • Excellent Store lighting

Bright and clear lighting installed strategically can give your jewelry an extra sparkle, making it more noticeable to customers. Dull and dim lights, on the other hand, can easily bore people, making them leave before looking into your products. Walk around your store. Does the store lighting helped in highlighting your jewelry? Is it able to emphasize its uniqueness and design?


  • Engagement and communication

Don’t let shoppers go without being noticed. Talk to them, get to know their needs and make suggestions about what item on your necklace display can look great with their outfit. Hang different business signs and posters with informational or entertainment value to encourage people to hang out more in your store.

  • Excellent jewelry display

Your window display is a great venue to showcase your creativity and dedication to your craft. Instead of doing a haphazard display, come up with a unique way to present your jewelry. Create a story through your necklace display and let it make a statement that will speak more of your brand.

There are dozens of things that can make a store more attractive to customers. From the colors you use to paint the walls or the music you played in your store, it’s usually the small things that people will notice. However, it’s also the small things that we usually take for granted that can drive them away. So if you want to make your business thrive in this industry, it’s time to make those little things count and encourage buyers to come back.

Image Credits: Flickr | eoconnjustinablakeneydougclemens

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