Attracting the people who walk by your store every day is
one of the easiest ways of growing your jewelry business. Especially when the
competition is stiff, it’s important to discover what arouses people’s interest
and what you can do to draw them inside your store.
How to Attract Customers
- Fun and friendly ambiance
Sometimes the overall mood of a store alone can make your
store look and feel more attractive to customers. A positive vibe makes people
more relaxed and has better impact on their shopping experience. Train your
staffs to keep a positive attitude whenever at work and encourage them to serve
with a smile to make your store look inviting.
- Excellent Store lighting
Bright and clear lighting installed strategically can give
your jewelry an extra sparkle, making it more noticeable to customers. Dull and
dim lights, on the other hand, can easily bore people, making them leave before
looking into your products. Walk around your store. Does the store lighting
helped in highlighting your jewelry? Is it able to emphasize its uniqueness and
design?
- Engagement and communication
Don’t let shoppers go without being noticed. Talk to them, get
to know their needs and make suggestions about what item on your necklace
display can look great with their outfit. Hang different business signs and
posters with informational or entertainment value to encourage people to hang
out more in your store.
- Excellent jewelry display
Your window display is a great venue to showcase your
creativity and dedication to your craft. Instead of doing a haphazard display,
come up with a unique way to present your jewelry. Create a story through your
necklace display and let it make a statement that will speak more of your
brand.
There are dozens of things that can make a store more
attractive to customers. From the colors you use to paint the walls or the
music you played in your store, it’s usually the small things that people will
notice. However, it’s also the small things that we usually take for granted
that can drive them away. So if you want to make your business thrive in this
industry, it’s time to make those little things count and encourage buyers to
come back.
Image Credits: Flickr | eoconn, justinablakeney, dougclemens
Image Credits: Flickr | eoconn, justinablakeney, dougclemens
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