To be successful in the world of jewelry selling, you have to have grasps on two things: On what you are selling and the customer. Marketers must make their customers notice their products, and the best way is by having a great necklace display stand. Sure, there are jewelry pieces that should be on your display for a long time, but if you want to be successful, you have to make your display more enticing. You have to get your prospect buyers get interested to your product or at least make them not go to the next store.
All jewelry pieces can be put on the display the whole year round, but it is through the presentation that can make them look grand. Here are some of the things you have to remember in putting jewelry pieces on your display.
The Color Background of the Display Should Be Different From the Jewelry Pieces
You should make a contrast between the jewelry pieces and the display. For example, if you are going to put diamonds, crystals and other white or clear gemstones on a necklace display, present them on a plain yet dark background. If you make the display in contrast with the jewelry, you are making a dramatic effect.
Group Jewelries That Are Similar
You should always put together jewelry pieces that are similar in terms of color or type of gemstone. However, make sure that you do this with personality and characteristics. Be creative in displaying them. Use textures in the display.
Don’t Forget the Light!
How will your jewelry sparkle if you do not have light to your displays? Place your necklace display under a light. You can put the light hanging directly over the display, or put them on the ground in an angle for a more dramatic effect.
Use Complementary Fabrics
It is great to use textures to add to the elegance of the display; however, the best way texture to complement your jewelry is fabric. It makes your jewelry look grand without going over the top.
The best way to get a great and elegant earring display cards is to avoid complicating it. Remember, you have to clean and maintain it. If the display is complicated, it would be very hard for you to update it. Sure, you have to do everything to attract the customer, but you have to make sure that it is easy to dissemble the display so customers will always have fresh displays.