Tuesday, December 25, 2012

4 Things to Avoid in a Jewelry Display

Every time a seller showcases their jewelry, they have to think of innovative ways to get people to notice their pieces. If they had beautiful jewelry and they were the only sellers in the world, it would’ve been easy to catch the attention of their customers. Unfortunately, you’re not the only jewelry seller in the world. And unless you make your own jewelry, it’s important to have a completely unique jewelry display to distinguish yourself from the other sellers. While you can’t always have the perfect display, you can find ways to avoid giving your brand and jewelry a bad name.



Here are a few things you’ll need to avoid in showcasing your jewelry.


1. Lack of light

Light is very important in displaying beautiful things. How are people supposed to see what your jewelry looks like if they don’t have sufficient light? Customers have to see what your jewelry offers. The only way that you can give them something to look at is if they can see the jewelry at its best. You may have to play around with different colors and specifications of light and it may take time to discover what kind of light will work best for your jewelry, but once you’ve figured out the specific shade to bring your jewelry the personality it needs, then you’re good to go.

2. Too much light

If not having enough light will ruin your necklace display stand and other jewelry displays, so will having too much light. You don’t want to drive away your customers. You need to impress them, not give them a headache. If you have too much light around your jewelry, you’ll end up turning away several of your customers who just cannot stand the brightness of your shop. Never have too much light inside the shop. At the same time, never have too much light inside the display glass as well. Light reflects inside and it’ll only make your jewelry bland and boring.

3. Lack of space

Space is an important factor to making a piece of jewelry seem unique. If jewelry is spread out evenly, people will likely notice every one of your pieces. They won’t have a hard time choosing between jewelry because they can see each one without so much as a disturbance. If you cannot help having a crowded jewelry display, you might have to use specific display equipment to save space efficiently.

4. Lack of color

People love rainbows because they are easily attracted to the colors. If you don’t have sufficient color in your display, then all you have is a dull showcase of your items with no personality. Keep people interested by giving them something to look at. Colors attract people. Display jewelry with bold colors. And to make your shop look better, also consider using display items and backdrops that will capture the attention of your customers.

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