When you own a jewelry store, one of the major things that you have to consider is its packaging. You cannot simply take a piece of jewelry and hand it to the customer, you have to find a way to present it to them so they can carry it safely home. If your jewelry display will help to attract customers, packaging provides them a way to remember where they got the jewelry from. Besides, having a great system for packing jewelry is a good way to brand your store.
Before getting into anything fancy, it’s important to start with the basics. Here are some of the things you’ll need to wrap your jewelry for your customers.
Special paper bags
You should never run out of these. While you can always get simple, brown paper bags, there are also those paper bags with special designs that you can use for different seasons. For example, since it’s now Autumn, you can pack your jewelry in an Autumn-inspired paper bag. But if you prefer uniformity in your products and you want to brand your shop, you can always have a custom-made paper bag just for your store. However, designed paper bags are also good for special seasons like Christmas or Valentines Day.
Something to spice up your packaging. If the customer asks you to wrap up a piece of jewelry, sometimes they don’t just mean wrap it up in an ordinary paper bag. Other times, they mean to wrap it up nice for the person whom they’ll be giving the jewelry to. And if you really want to impress them with your wrapping skills, you might want to keep a roll of pretty ribbons to complete your package.
Of course you have a pair of scissors in your store. However, there are also other cases where you might want to cut embellishments in a special way. There are several types of scissors, paper cutters and more to add to your supplies.
For more delicate jewelry, boxes are definitely necessary. It is important to keep a good set of boxes in a variety of sizes just in case your customer wants to wrap their jewelry in a fancy way. If they plan on giving the jewelry as a gift, necklace display boxes, ring boxes and wooden earring boxes make it easier to wrap up and put in a paper bag. Make sure that you don’t get ordinary boxes either, each box should be significant and pretty, representing the jewelry that you sell.
These are best used for small pieces of jewelry like earrings and rings. Pouches are used mostly because they are cheap and you can easily fit anything into a small pouch.
Before you open up shop, make sure you have the complete set of jewelry packaging supplies.